On August 10th, we celebrated National Shapewear Day during our Celebrate Your Shape. Wear Confidence. campaign, encouraging our customers nationwide to further the body positivity movement and destigmatize the conversation surrounding shapewear.
To celebrate, we took to the streets of New York City, along with 25 models, all in shapewear to hand out free shapewear to event attendees.
Eboni K. Williams, TV Personality joined the fun as we toured throughout Manhattan’s most famous landmarks, stopping at some of the busiest and most popular locations, including Bryant Park and Madison Square Park.
"Shapermint believes in empowering women to embrace their confidence through body positivity and self-care," said Siobhán Lonergan, Shapermint Chief Brand Officer. "We are thrilled to partner with Eboni K. Williams, who epitomizes self-assurance, for National Shapewear Day, working together to address the difficult conversations, champion body positivity in all its forms, and help fulfill our commitment to give away $1M worth of free Shapermint Shapewear."
With many misconceptions and stigmas surrounding body confidence and shapewear, Shapermint aims to further foster an inclusive and empowering community where positive and open conversations can be had allowing people to be supported, represented and heard in a way they might not have felt before.
"Now more than ever we must encourage women of all shapes and sizes to embrace and love their bodies," said Eboni K. Williams. "Shapewear is one of the most versatile and supportive articles of clothing a woman can have. There is absolutely no shame in wanting an added layer of care for your body. Instead of considering shapewear as taboo or anti-body positive, we should stand by every body's decision to seek the support they desire through clothing that cares for their bodies. I am honored to stand with a brand that encourages women to be proud of and comfortable in the skin they are in."
We’d love to know how you celebrate your shapewear confidence. Grab a screenshot of our Celebrate your Shape graphic and show us how you embrace your confidence. Be sure to tag us on social media @shapermint #celebrateyourshape. We can’t wait to hear from you!