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We at Shapermint understand that International Women’s Day is a day of respectful celebration of the social, economic, cultural and political achievements of women - and a commemoration of the brave women who have sacrificed their lives, safety and comfort in order to fight for a more equal world.

It is a day to remember and acknowledge, but to also look forward. We believe the world has seen great progress in women’s equality and freedom during the last decades, especially in the developed world. However, we also feel there is still a long way to go.

Today, instead of centering the conversation around the brand, we encourage you to visit the official International Women’s Day website and join the #EachForEqual campaign.

We took out an entire day in our last photoshoot to shoot our #ShapermintGals striking the #EachForEqual pose. From March 4-9, you will see the #EachForEqual pose in our main homepage banner and across all of our social media and emails.

But, most of all, we’re breaking all marketing rules and actually changing our logo’s pink squiggly lines into an Equal sign. Because, to be perfectly honest with you, what we commemorate during this day is more important to us than perfect branding. And helping women in their journeys to love their bodies is only part of our mission: we want women to thrive in every aspect of their life.

Because confident women are empowered women. And empowered women are freer, happier, more in control and have the energy to really stand for what they believe in. And that’s the kind of world we want to live in.

Our last photoshoot’s all-female cast.

What You Can Do


now to find out how you can join
in making a more equal world.


Take a picture of yourself striking the
#EachForEqual pose and upload it to
your social media, adding the
campaign hashtag to your caption.


Search for an International
Women’s Day event in your city
to attend.

“International Women’s Day is powered by the collective efforts of all. Collective action and shared ownership for driving gender parity is what makes International Women’s Day successful. Gloria Steinem, world-renowned feminist, journalist and activist once explained “The story of women’s struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights.” So make International Women’s Day your day and do what you can to truly make a positive difference for women.”