As we adjust to a new normal, we recognize that this Mother’s Day will be like no other before. But this won’t stop us to show how much we care.
We wanted to show we can still have a unique celebration while protecting moms.
Because no social distancing can stop the power of love, the best gift you can do is to #MakeTheCall
Your mom shaped you. Growing up she supported you, taught you, helped you gain confidence and accepted you unconditionally.
This Mother’s Day we believe that mom deserves to be put in the spotlight and recognized for her contributions in making us who we are today.
As a shapewear company we knew it was our job to acknowledge who the real shapers are: moms.
We issued a unique challenge: 6 amazing women called their moms to share how they have shaped them into the women they are today.
We tested how powerful a video call can be... Their heartfelt reactions truly touched us
This is a Movement
Our Community, brave influential women and Social Groups
are joining us to spread the word.1
Pick up the phone
and #MakeTheCall
2
Take a screenshot or
recording of the
video call
3
Upload on your
IG’s stories or feed
using #MakeTheCall